Customs - Steigerlied series with over eight million clicks online
The Steigerlied project of "So geht sächsisch.", the image campaign of the Free State of Saxony, continues to attract great interest online. The 20 clips with musical interpretations of the traditional miner's song have so far reached around 8.4 million people on portals such as Facebook, Instagram and YouTube, according to the State Chancellery's website. The reach shows that "the miners' song is alive and well and moves people".
The project initiated by the Free State on the "miners' anthem", which is part of the intangible cultural heritage, is intended to show how alive this heritage still is in Saxony today and how different, modern and sometimes innovative the venerable miners' march can sound. The Dresden artist Lars P. Krause has visualized the Steiger for the campaign, "genuine, powerful, proud, authentic". His figure premiered at this year's mining parades - printed thousands of times on postcards.
Information on the "Steigerlied" project on the Free State's website
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- The image campaign on Stern's website highlights the continued popularity of the Steigerlied project in Dresden, Saxony, which has garnered over 8 million clicks on platforms like Facebook, Instagram, and YouTube.
- Interested individuals can find more information about the Steigerlied project, a modern interpretation of the traditional miners' song, on the official website of the Free State of Saxony.
- The campaign's visual representation of the iconic Steiger figure, showcasing strength, pride, and authenticity, gained widespread recognition during this year's mining parades, appearing on numerous postcards.
- The Free State of Saxony recognizes the importance of preserving and promoting its cultural heritage, such as the miners' anthem, through initiatives like Steigerlied, which demonstrates its relevance and adaptability in contemporary music and art.
- Despite the project's internet success, Steigerlied remains an integral part of Saxony's traditions, ensuring that the spirit of mining and its people continues to thrive in various forms of art and folk music.
- Participate in the digital conversation surrounding Steigerlied by sharing your favorite clips and images on social media platforms, like Instagram, Facebook, and YouTube, to further highlight the impact of this inspiring cultural campaign in Germany.
Source: www.stern.de
