Southwest Airlines unveils its timeline and strategy for phasing out its open seating policy.
Open seating isn't disappearing within the next year. The airline revealed on Thursday that passengers will be able to secure a reserved seat by the end of 2025, and these seats will commence appearing on flights as early as 2026.
Southwest declared in July its intentions to abandon the open seating strategy it has been renowned for over the past 53 years. Additionally, they announced they'd introduce premium seating for the first time. Presently, all seats in their cabins are of the same class.
One reason Southwest isn't launching its designated seating system sooner is due to the time required to remodel the premium seating on the aircraft. However, reserved seating is nearly ubiquitous on other airlines and could have been implemented much sooner. Southwest postponed the anticipated launch date during a proclamation made as part of its investors' day presentation on Thursday. Regrettably, they did not disclose when the premium seating with ample legroom between seats would be accessible.
Southwest has been facing pressure from an activist shareholder group, Elliott Investment Management, who are advocating for a new leadership team and other adjustments to enhance the company's profitability. Southwest maintains that the plans for assigned seating had been in the works before the pressure from Elliott and claims that 80% of Southwest customers and 86% of passengers who choose other airlines prefer assigned seats.
Furthermore, they announced they'd forge partnerships with foreign airlines, allowing their passengers the opportunity to book overseas flights. Southwest currently has fewer international flights than its primary competitors, American, United, and Delta Airlines. Southwest's first partnership will be with Icelandair next year, establishing a connection at its Baltimore-Washington International Airport hub. The airline also confirmed previous statements that passengers will still be permitted to check up to two bags at no cost.
This is an evolving story. It will be updated.
Southwest's decision to introduce premium seating and assigned seats is a significant shift in their business strategy. With reserved seating becoming a norm in the industry, Southwest might attract more business travelers seeking comfort and convenience.
