Showmen optimistic about the Christmas market season
Despite high inflation and the uncertain global situation, Hesse's market traders and showmen are optimistic about the approaching Christmas market season. "The visitors will come," says Roger Simak, Managing Director of the Hesse State Association of Market Traders and Showmen. "The season has gone very well so far, except for the rainy season at the end. We believe that the Christmas markets will continue in the same vein."
There will be no price shock for visitors. "Of course, inflation is also having an impact on us and it will also be reflected in some of the prices," explained Simak. However, he has few concerns in this regard in the catering sector. "At least the reduced tax rate still applies to food for consumption on the spot. Prices will remain relatively stable."
For other products, such as roasted almonds, it depends on the extent to which raw materials have become more expensive. However, the association always advises its members to proceed with caution, says Simak. "We recommend giving up one or two percent of profit rather than ending up with a price that is no longer popular. Because that would end up hurting everyone." The situation for showmen has now eased again after the coronavirus pandemic. "The reserves are currently being rebuilt. We are well equipped," said Simak.
Despite the customs checks and potential delays due to inflation-related increased costs, Simak is confident that the showmen's profits won't take a significant hit. To ensure the affordability of their products, the association encourages its members to make necessary price adjustments cautiously, fixing prices that remain competitive to maintain customer satisfaction.
Source: www.dpa.com
