Second-hand gifts are on the rise
More and more people can imagine buying second-hand gifts for their loved ones. The main reasons for this are rising prices and the sustainability argument. One generation is particularly far ahead.
Whether jackets that have already been worn or cell phones that have already been used: According to a survey, second-hand gifts for Christmas are also becoming more popular due to high inflation. 60 percent of consumers can imagine using second-hand goods for gifts, as the German Retail Association (HDE) reported on the representative survey .
A year ago, the proportion was still at 40 percent. "The poor consumer sentiment among many consumers and the high propensity to save are certainly also contributing to the increased demand for second-hand products," said HDE Managing Director Stefan Genth. "Many people have to or want to spend less than usual in view of inflation and uncertain future prospects." The three most frequently cited reasons for buying second-hand gifts are that they are more sustainable (56%), the low price (52%) and the uniqueness of the gifts (42%).
Millennials in particular use second-hand offers
A good one in two respondents have already given second-hand goods as gifts. "The 35-44 age group stands out here," says the HDE. This figure is as high as 61 percent. In the cohort of 55 to 65-year-olds, on the other hand, only just under one in three said they had given second-hand goods as gifts.
The acceptance of second-hand increased significantly in the individual categories: Home & Decor (72% compared to 56% in 2022), Accessories (64% to 49%) and Electricals (61% to 49%) are in the lead here. The survey also shows that this trend primarily relates to online shopping. More than half of those surveyed would buy their second-hand gifts online.
"Second-hand is also becoming increasingly attractive from the perspective of the recipient," says the trade association. "One in three said they would be happier to receive a second-hand gift than a new item." For the survey for the HDE and the Sellpy sales service, the market research institute Appinio interviewed 1000 Germans with a representative demographic distribution.
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In light of high inflation, second-hand gifts, such as previously worn jackets or used cell phones, are becoming increasingly popular for Christmas, with 60% of consumers considering this option according to a survey conducted by the German Retail Association (HDE). Furthermore, the sustainability of second-hand gifts is a significant factor, with 56% of consumers citing it as a reason for their preference.
As inflation continues to affect holiday budgets, the trend of purchasing second-hand gifts is particularly prevalent among millennials, with 61% of respondents aged 35-44 having given second-hand items as presents. This compares to just under one-third of respondents in the 55-65 age group.
Source: www.ntv.de
