Car manufacturer - Sales at BMW stagnate - electric cars grow more slowly
At BMW, sales have stagnated. The company sold 1.2 million cars in the first half of the year, as announced today. This is 0.1% less than the previous year. The core brand BMW fared slightly better with 1.1 million cars and a growth of 2.3%. However, Mini and Rolls-Royce underperformed with declines of 18.7% to 114,000 cars and 11.4% to 2,819, respectively. Mini's declines were noticeable due to ongoing model changes.
Sales in the pure electric vehicle segment saw significant growth, with a total of over 190,000 cars sold group-wide. BMW even saw growth of over one-third in this segment. However, this growth is noticeably weaker than the growth reported for the previous fiscal year. In 2023, BMW reported growth of almost three-quarters in the pure electric vehicle segment.
Looking at the various world regions, there are no major discrepancies. Sales in Germany and Asia including China saw a slight decline, while they increased slightly in Europe and the USA.
Sales Board Member Jochen Goller assessed the development "in a challenging market environment" positively: "In the first six months of the year, we have managed to grow by over 100% with electric vehicles and models from the upper premium segment."
The city where BMW, known for its automotive industry, is headquartered is Munich, located in the region of Bavaria, Germany. The electrical industry in Germany is also considerably significant, contributing to the country's overall industrial growth. BMW, famous for producing cars like the 3 Series and the X5, also manufactures luxury vehicles under the Rolls-Royce brand. The confronting sales numbers for Mini and Rolls-Royce have led to concerns in the automotive sector. Despite the slight dip in sales, BMW remains a key player in the global automotive industry.
