State Official in Charge of Cultural Affairs - Roth advocates for a cultural ID card at the European stage.
Claudia Roth, the Culture Minister in Germany, is thrilled about the success of the Culture Pass and is eager to expand it throughout Europe. During a gathering with school students and cultural representatives in Leipzig, she expressed her enthusiasm by saying, "The Culture Pass is a winner!" Roth has received positive feedback from her fellow European politicians and the European Commission, leading her to believe that a European Culture Pass is a desired idea.
The Culture Pass is an excellent tool for inspiring young people to explore cultural experiences. It's not only beneficial for the youth, but it also helps strengthen the cultural industry, a sector that could benefit from engaging its future audience. Since its inception in June 2023, over 330,000 young Germans have used the Culture Pass and have jumped at the chance to get their hands on 850,000 books from bookstores. Cinemas have also seen a major boost with almost 480,000 visits from those sporting the pass. The film industry is another positive outcome, with nearly 160,000 18-year-olds visiting concerts and theaters, and 11,000 checking out museums or parks.
Saxony has witnessed a remarkable response as well, with almost 13,000 young people using the Culture Pass. The positive impact is evident in the more than 70,000 cultural opportunities they've taken advantage of, leading to 1.5 million euros being generated. Books were the most popular purchase with early adopters - over 37,000 - followed by cinema visits (almost 22,000) and concert or theater visits (over 8,000). In Leipzig alone, more than 2,000 youngsters have embraced the pass.
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