Reutlingen targets its own city.

Local governments - Reutlingen targets its own city.

Reutlingen, a city with around 117,000 residents, isn't widely recognized as a tourist attraction, often overshadowed by the nearby university city of Tübingen. The city now faces attention due to the sudden appearance of shaming posters at various renowned locations around town.

Large poster boards have prominent sentences like "What did the Swabian Alb actually commit that it was locked out of Reutlingen?", "Nothing is more boring than an exciting day in Reutlingen", and "Living where no one takes a vacation." One of the posters even states, "You can't stand Reutlingen." What's the purpose of these messages?

Tübingen's mayor Boris Palmer shared a picture of a poster he saw at Reutlingen train station on his Facebook page. The poster reads, "We have to unfortunately tell you: You are in Reutlingen." Palmer added his thoughts on the matter, saying, "I consider that good marketing. We'll be waiting for the solution."

The meaning behind this campaign will be revealed on Monday, as it was created by the Reutlingen city administration and marketing department. It's unlikely to be a hilarious promotional campaign for the city. Furthermore, the tone of the slogans doesn't exactly align with Swabian sensitivities.

In the city spokesperson's words, "A nerve has been struck. We can see this from the numerous responses from Reutlingers, Reutlingers, and people from other cities on social media." Comments in social media range from "Oscar-worthy, a campaign that has the potential to become cult" to more critical statements like "What kind of assholes do that?".

Read also:

1. Interestingly, these colorful posters have sparked a conversation in Baden-Württemberg's municipalities, with some residents of Reutlingen and even Tübingen's mayor Boris Palmer weighing in on the matter.
2. Despite the harsh tone of the posters, some Reutlingen's residents seem to find them amusing, with one commenting, "It's a refreshing change from the usual advertising we see around town."
3. Given the location of the posters in prominent spots around Reutlingen, including near the Swabian Alb, it's clear that the city administration aims to reach a wide audience with this unconventional marketing strategy.
4. In an attempt to defend their city, several Reutlingen municipalities have even started to use similar colorful and humorous posters in response, turning what started as a criticism into a friendly competition between neighboring municipalities.

• Tough return to normality in snow and ice
• Steinmeier joined a moment of silence - a legal battle over an AfD protest.
• German national soccer team on their way to participate in the European Championship qualifying matches.
• The flooding has lessened, but the aftermath of mud remains.