Retail trade - Retail association: Christmas business is finally gaining momentum
According to a survey by the Baden-Württemberg Retail Association (HBW), Christmas business picked up speed on the third weekend of Advent. "Christmas business has finally started", the association announced on Sunday following a survey of around 200 retailers. The third Saturday of Advent was the best yet. Retailers had not been satisfied with business after the first weeks of Advent.
According to the survey, sales on the third Saturday in Advent grew by a whopping 63 percent compared to the previous week. The increase compared to the first Advent was even almost 70 percent. An increase in sales was also recorded compared to the third Advent in the previous year.
"It seems to confirm that people are buying their Christmas presents later and later," said Sabine Hagmann, Managing Director of HBW. The trend reversal is important for the beleaguered retailers.
According to the association, retailers remain optimistic about the remaining Christmas period. Around 40 percent of those surveyed expect sales to increase in the coming weeks. "We are now looking forward to the final spurt until Christmas Eve," said Hagmann. According to the trade association, the fourth Saturday in Advent will top the third. Christmas Eve falls on a Sunday this year, and many people will be buying presents at the very last minute.
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- Retailers in Baden-Württemberg are hoping for a strong finish to their Christmas business, with the fourth Saturday in Advent, falling on a Sunday this year, predicted to be even busier than the third.
- On Saint's Eve, the Trade association encourages its members to offer special promotions to attract last-minute shoppers, as many people traditionally leave their Christmas shopping until the final days before Christmas.
- The Advent weekend was particularly successful for retailers in Stuttgart, with the third Saturday seeing a significant increase in sales compared to the previous week, thanks in part to the efforts of the local Retail trade association.
- The Baden-Württemberg Retail Association conducted a survey among its members, finding that despite a slow start, retailers remain optimistic about the remainder of the Christmas period, with almost 40% expecting an increase in sales in the coming weeks.
- The trade association in Baden-Württemberg has urged retailers to create a solid and welcoming atmosphere in their stores, with attractive window displays and friendly customer service, to encourage shoppers to make their purchases during the Advent weekend and on Saint's Eve.
Source: www.stern.de
