Report: Hollywood studios shut down X accounts
The major Hollywood studios have not published any new posts on Elon Musk's online platform X for ten days - and according to a media report, this is no coincidence.
The media companies made the decision partly because they feared a negative environment for their brands, the US broadcaster CNN reported on Tuesday night. Representatives of studios such as Sony Pictures and Warner Bros. did not want to comment officially.
It is striking that the studios' accounts on X (formerly Twitter) have not published any new posts since November 17. Such breaks are otherwise highly unusual, as new films are released every week, for which more attention needs to be generated on online platforms.
In mid-November, however, X's reputation was damaged twice. Owner Musk endorsed a post with an anti-Semitic conspiracy theory. Among other things, it stated that "hatred against white people" was being spread by Jews. Musk wrote under the post that it contained the "actual truth".
Threat of losses
Hate speech researchers also showed how ads from well-known brands appeared alongside Nazi content. X then claimed that the organization Media Matters for America had ensured that the ads were displayed next to the posts by repeatedly loading the profiles and took legal action.
After the two incidents, several large companies suspended X's advertising. The "New York Times" reported at the weekend, citing internal documents, that the platform, which was already struggling with weak sales, could lose up to 75 million dollars in revenue by the end of the year as a result. X claimed in a statement that the amount in question was only around eleven million dollars.
Musk has repeatedly emphasized in recent weeks that he is not anti-Semitic and was received in Israel on Monday. Among other things, he visited a kibbutz attacked by the Islamist Hamas on October 7 with Prime Minister Benjamin Netanyahu.
- Despite the controversy surrounding anti-Semitic content on X, major Hollywood studios like Disney and Paramount Pictures continue to promote their movies on other internet platforms such as YouTube and Instagram, utilizing various movie trailers and clips to engage their audiences.
- A Hollywood insider shared on Twitter that director Quentin Tarantino is considering making his next movie exclusively available on the Internet, bypassing traditional cinemas and media outlets, should X resolve its content issues and restore its good reputation.
- The recent media report about Hollywood studios leaving X has led to intense discussions on Twitter, with users speculating about the implications for independent filmmakers and smaller production companies who heavily rely on the platform for promotional purposes.
Source: www.dpa.com
