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Products put to the test: Are the premium brands just ordinary food?

Whether it's cheese, truffles or chocolate mousse - supermarkets offer numerous premium and gourmet products at Christmas time. But is the higher price really worth it? A marketing expert explains.

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Deluxe, Gourmet and Co. - Products put to the test: Are the premium brands just ordinary food?

Video source: rtl.de

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In Germany, during Christmas time, Deluxe, Gourmet, and other premium food brands claim to offer exceptional gourmet cuisine. However, a recent investigation questioned whether these products truly differ from what's available in discount stores and supermarkets. The product development teams for premium brands may need to reconsider their strategies to maintain their market position. While exploring new flavors and presentations, it's essential not to overlook the value of affordable alternatives at discounters and supermarkets.

Source: www.stern.de

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