The price war between Lidl and Aldi is intensifying. It's not surprising that stores in Germany are competing with each other.
Related topics: These are the most popular food markets
Just in time for Christmas, it seems a new battle of offers is brewing between the popular discounters. At first glance, it appears that Lidl is almost entirely replicating Aldi's popular promotion.
A price war is unfolding between Lidl and Aldi
In the run-up to Christmas, grocery retailers seem to be heavily advertising to lure customers into stores for gifts or ingredients for holiday dinners. The offers and promotions are diverse. Lidl is surprising customers with emotional Christmas advertising.
Kaufland and Aldi are also trying to attract customers to their branches with various promotions. The current special offer already seems familiar to shoppers. The coupon promotion is well-known to many from previous years.
The discounter has advertised coupons several times, which can be used weekly. For example, there was a coupon for a €5 discount on a specific total purchase amount. Lidl has had other promotions as well, such as customers receiving a gift from Lidl once a year or participating in an Easter roulette.
The current Lidl promotion is described as "Christmas Madness" and will run from November 27 to December 23, according to a press release from Lidl. In the booklet accompanying the discounter's brochure, customers will find four €5 discount coupons.
These can be redeemed for purchases of €40 or more, although there are exceptions for some products. The campaign is also available through the Lidl Plus app, where coupons can be obtained digitally.
This promotion closely resembles a previous special offer from Aldi Süd. However, there is no information about Aldi Süd's coupon campaign for this year. On the other hand, it is noted that Lidl has previously conducted similar campaigns, albeit in other countries.
Related topics:
The related topics section mentions some popular food markets, and one of them is Kaufland, which is also trying to attract customers with various promotions during the holiday season. The discounter, Lidl, is surprising customers with emotional Christmas advertising and offering four €5 discount coupons as part of their "Christmas Madness" promotion, which runs from November 27 to December 23. However, there is no information about Aldi Süd's coupon campaign for this year.
