Tradition - People in France save on champagne and pâté
The French like to eat really well at Christmas and New Year - but this year they are cutting back on champagne, smoked salmon and foie gras. Inflation is to blame, reported BFMTV, citing data from consumer research company NielsenIQ. Between October 30 and December 10, sales of champagne fell by 20.1 percent and foie gras by 20.4 percent compared to the same period last year. The volume of smoked salmon sold was 10.8% lower than in the previous year. Sales of Christmas chocolate fell by 9.1 percent.
Consumer researchers point to inflation, which remains particularly high for food, as the reason for the reluctance to buy luxury foods and drinks. However, people in France will not be sitting in front of empty plates at Christmas and New Year's Eve dinners. Instead, as stable or slightly higher sales volumes show, they are turning to slightly cheaper substitute products. These include smoked trout, sparkling wine, liver sausage and ordinary chocolate. Retailers are now responding to consumers' thriftiness with price reductions on traditional Christmas products.
Report BFMTV
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- Despite the economic challenges posed by inflation, French households are not giving up their festive celebrations entirely, opting instead for more affordable alternatives such as smoked trout and sparkling wine instead of champagne and smoked salmon.
- The drop in sales of champagne, smoked salmon, and foie gras this Christmas season in France is largely due to the overall inflation rate, which has significantly impacted consumer spending on luxury goods like these.
- Parisian revelers may be refraining from popping open expensive bottles of champagne this Christmas, but they can still find joy in raising a glass of pasted sparkling wine to toast the turn of the year.
- With traditional French consumer favorites like champagne and smoked salmon seeing noticeable declines in sales due to inflation, retailers in France are offering discounts on various Christmas products to cater to budget-conscious shoppers.
- As people in France adapt to higher prices, they are continuing to indulge in festive dining experiences, with volume sales of Christmas chocolate, liversausage, and ordinary chocolate remaining relatively stable.
- The financial constraints brought about by inflation continue to shape consumer behavior in France, as more and more individuals seek out affordable champagne alternatives and substitute products like smoked trout to keep their holiday meals traditional and celebratory.
Source: www.stern.de
