Netflix unveils secret about viewing figures
Streaming providers announce what is being clicked on, but rarely provide concrete figures. Netflix wants to change this and present figures for films and series twice a year in future. The transparency offensive is intended to create trust. The top series in the first half of 2023 is likely to surprise many.
Netflix is becoming more transparent about the success of films and series on its platform. For the first time, the streaming market leader published figures on how many hours thousands of films and series were watched in the first half of this year. Such reports are now to be presented twice a year.
While traditional television has a system of viewer ratings that has been developed over decades, streaming services often keep a low profile when it comes to information on the success of their programs. Netflix has been publishing a ranking list of the most popular titles for two years now.
Data is a control element for Netflix
This was the right approach for Netflix in the early years, as the company did not want to provide rivals with data, said Co-CEO Ted Sarandos during a conference call. However, this also led to mistrust on the part of the TV industry, even though more information was shared with producers of individual films and series. The publication of the information should dispel this. "It's actually the data that we use to manage our business," said Sarandos.
According to the list now published, the first season of the series "The Night Agent" was the most-watched title in the first half of 2023 - with a total of 812.1 million hours. At the same time, Netflix qualified that although the figures provide an orientation, they are also relativized by the fact that series have different running times and films are generally shorter.
Sarandos emphasized that the publication of the data has nothing to do with the expansion of the advertising business, as the company uses standard industry procedures with other services to measure viewer ratings. Since Netflix introduced a cheaper subscription with advertising, it has quickly gained customers - and the streaming service could attract more ad spend from traditional TV.
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Netflix has decided to release viewing figures for its films and series twice a year, aiming to increase transparency and build trust with its audience. This move follows Netflix's announcement that it would disclose the number of hours watched for various titles, starting with the first half of 2023.
Streaming giants like Netflix typically share viewing data in a more vague manner, but the release of concrete figures could potentially revolutionize the way viewers perceive the popularity of various shows.
Source: www.ntv.de
