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German Federal States — News — patrick dahlemann — Rostock — Advertising campaign — Government — Leisure time — Advertising — SPD — Heavy — Mecklenburg-Vorpommern — Tourism

MV focuses on "wow effects" with new advertising campaign

Mecklenburg-Vorpommern wants to advertise itself with a new campaign. Together with a Rostock agency, the state marketing department has developed corresponding motifs, the state chancellery in Schwerin announced on Wednesday. Impressive photos of nature in the north-east, for example, are...

,   and  ZEITUNG «AUSSIEDLERBOTE»
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Sun and clouds are reflected in the thin layer of ice above the snow-covered Boddenhafen. Photo.aussiedlerbote.de
Sun and clouds are reflected in the thin layer of ice above the snow-covered Boddenhafen. Photo.aussiedlerbote.de

Tourism - MV focuses on "wow effects" with new advertising campaign

Mecklenburg-Vorpommern wants to advertise itself with a new campaign. Together with a Rostock agency, the state marketing department has developed corresponding motifs, the state chancellery in Schwerin announced on Wednesday. Impressive photos of nature in the north-east, for example, are accompanied by the recurring slogan "#MVwow", as can be seen in the press release from Schwerin. "We are achieving wow effects," said State Chancellery Head Patrick Dahlemann (SPD) with conviction.

One motif, for example, is a picture of numerous flying cranes against a reddish sky with the title "Our Rush Hour". The well-known statement "MV is good for you" is also still part of the campaign.

According to Dahlemann, the first six motifs will initially be displayed in public spaces in Berlin and Hamburg and act as an invitation to MV. The new campaign will also be played out in Rostock and Schwerin. In spring, it will be placed in Central Germany and Hesse, among other places. The state also wants to present itself with the motifs at the Green Week.

Press release

Read also:

  1. Patrick Dahlemann, head of the State Chancellery in Schwerin, mentioned that Mecklenburg-Vorpommern's new advertising campaign is generating "wow effects."
  2. The state marketing department in Mecklenburg-Vorpommern collaborated with a Rostock advertising agency to create the motivational visuals for the campaign.
  3. In addition to showcasing impressive landscapes of nature in the north-east, the campaign will also promote the slogan "#MVwow," which can be found in the press release from Rostock.
  4. According to Dahlemann, the campaign will initially introduce the first six motifs in public spaces in Berlin and Hamburg, ultimately reaching Central Germany and Hesse during the spring.
  5. The new advertising campaign for Mecklenburg-Vorpommern's tourism sector is expected to create a significant impact, particularly in leisure-time destinations across Germany.

Source: www.stern.de

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