Retail trade - More visitors in German city centers
In German inner cities, according to an analysis, there are more visitors on the move. Passenger frequencies were 2.5 percent higher nationwide in the first half of the year compared to the previous year. This is according to a study by the service provider Hystreet, which measures visitor numbers in inner cities.
The two most visited shopping streets are therefore still in Munich. The Kaufinger Straße recorded 13.8 million passers-by in the first six months of the year and an increase of seven percent. In the Neuhauser Straße, 13.4 million were counted, which corresponds to an increase of four percent. The Georgstraße in Hannover recorded an increase of eight percent to 11.4 million, and the Königstraße in Stuttgart even an increase of 20 percent to 10.1 million. The same number was reached by the Schildergasse in Cologne. This was two percent less than in the previous year's period.
Experts from Hystreet have recently observed a special effect due to the Football European Championship. The tournament particularly attracted large crowds in the host cities in June. The strongest increase was recorded by the Stuttgarter Königstraße (+36.6 percent), the Kaufingerstraße in Munich (+17.2 percent), the Bahnhofstraße in Gelsenkirchen (+13.3 percent), and the Westenhellweg in Dortmund (+11.7 percent). "Events are generally a key to lively inner cities. This applies not only to major events like the Football European Championship, but also to classical city festivals and city events," said Hystreet managing director Julian Aengenvoort.
Hystreet counts passenger frequencies in 110 cities at 311 locations around the clock throughout the year using laser scanners. According to the company, the accuracy is 99 percent. The digital data is accessible to everyone on the company platform.
In the retail trade sector, Munich and Cologne emerge as city centers with significant footfall. Munich's Kaufinger Straße saw 13.8 million consumers in the first half of the year, a 7% increase, while Cologne's Schildergasse recorded 13 million, albeit a 2% decrease compared to the previous year. Moreover, Germany's retail trade is witnessing a positive trend, with overall passenger frequencies rising by 2.5% nationwide during the same period.
