Survey - More people are investing money - security is particularly important
According to a survey, higher interest rates and rising prices on the stock markets have boosted savers this year. 73 percent of the 1,000 respondents said they had invested money. A year earlier, the figure was 53 percent, according to a survey conducted by Kantar on behalf of the Association of German Banks (BdB).
At the same time, more than half (58%) were satisfied with the performance of their investments at the beginning of December. In the previous year, this figure was only 30 percent.
"Despite the good year on the stock markets, comparatively few people are still investing in shares and funds," said BdB Managing Director Heiner Herkenhoff. Particularly popular among respondents is call money, which savers can access at any time, but which therefore yields lower interest than some other forms of investment.
37 percent prefer call money as an investment product
In the survey, 37% named call money as their preferred investment product in 2023. 36% stated this for the coming year, followed by shares (29%) and fund units (27%). Real estate, gold and fixed-interest investments, on the other hand, will be much less popular in 2024 than this year. Multiple answers were possible.
The majority of respondents (70%) consider security to be an important goal when investing money. Security remains the top priority for most investors, said Herkenhoff. "However, one in three people can now imagine taking a higher risk for a higher return."
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- In Germany, the federal association of German banks (BdB) has reported an increase in consumers investing money, with call money being a popular choice due to its accessibility and lower interest rates compared to other forms of investment.
- According to a survey conducted by Kantar on behalf of the BdB, 73% of 1,000 respondents have invested money in 2023, highlighting the growing interest in securing and saving finances.
- Despite the higher interest rates and rising prices on the stock markets, only a small percentage of people are investing in shares and funds, with more than half (58%) satisfied with the performance of their investments so far.
- Heiner Herkenhoff, the BdB Managing Director, noted that security remains the top priority for most investors when it comes to saving and investing their finances, but one in three individuals is now open to taking a higher risk for a potentially higher return.
- In the survey, call money was named as the preferred investment product by 37% of respondents for both 2023 and the coming year, followed by shares, fund units, and real estate, among others.
- With a focus on security, consumers in Germany are actively looking for investment opportunities that provide stability and protection of their finances, indicating a shift in attitude towards risk and return in the current economic climate.
Source: www.stern.de
