Retail trade - Last Sunday open for business before Christmas
For the last time before Christmas this year, stores in Berlin and Brandenburg will also be open for Christmas shopping on Sundays this weekend (from 13:00). It is the second Sunday open for business in the Advent season. "We are expecting the best day of the year," said Nils Busch-Petersen, Managing Director of the Berlin-Brandenburg Trade Association. Traditionally, the third Sunday in Advent is one of the best days of the year for retailers in terms of sales.
After a good start, Christmas business is now rather sluggish this year, according to the industry association. The change in the weather has also brought back a reluctance to spend among consumers. Overall, retail sales are currently at around the same level as last year's Christmas business. Compared to the pre-corona year 2019, however, the industry is six percent below the level at that time.
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- Despite the economic situation, many Berlin and Brandenburg consumers are planning to attend the stores' Christmas party on Sunday, as it's the last opportunity for weekend shopping before Christmas.
- On the second Sunday before Christmas in Berlin and Brandenburg, retail trade anticipates an increase in sales due to the arrival of the annual traditionally busy day for consumers.
- Nils Busch-Petersen, the Managing Director of the Berlin-Brandenburg Trade Association, expressed his optimism, stating that this Sunday could be the best day for retail trade this year, especially considering the sluggish Christmas business.
- Following two Sundays of retail trade activity during the Advent season, the retailers in Brandenburg and Berlin are eagerly looking forward to the additional sales, hoping to close the gap between this year's and the pre-corona year's Christmas business levels.
Source: www.stern.de
