Jysk is optimistic about its future prospects.
Numerous individuals favor online shopping. But, the chief executive officer of Jysk in Germany isn't apprehensive of digital rivalry. In reality, with respect to furnishings, several clients esteem the open door to view and test items in person, as clarified by Christian Schirmer in the show "So techt Deutschland."
"The subject of contact, attempting something out, feeling something has significance," Schirmer states.
Schirmer has been working for the Danish furniture firm for more than 20 years, which was at first referred to as Danish Bedding Store in Germany. Jysk's methodology is to have stores not in city focuses however "within 20 kilometers without difficulty accessible," Schirmer clarifies. This is a strategic advantage over opponents like Galeria Karstadt Kaufhof. "That's not what I would encounter at Galeria or at Karstadt. Yet, that is what the client encounters with us."
80-90% of individuals who considered entering a Jysk furniture store actually do as such online. To blend the best of online and disconnected universes, Jysk is using an omni-channel methodology, for example, thoughts like Click & Collect.
Schirmer is dubious about patterns like the metaverse or shopping with increased reality. "Don't pursue after every new thing. Don't be the catalyst of computerization and innovation, however notice the field and at that point discover things that fit into our idea and additionally assist us with regard to execution and productivity," is his maxim.
Schirmer goes through which patterns Jysk is zeroing in on and how the organization is situating itself for the eventual fate of "So techt Deutschland."
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Despite the rise of online shopping, Jysk's CEO in Germany sees potential in the retail trade, acknowledging its digital competition. However, Jysk's unique approach, with stores within easy reach and an omni-channel strategy, offers a different experience compared to competitors like Galeria Karstadt Kaufhof, attracting 80-90% of potential customers online. Schirmer, skeptical of trends like the metaverse, suggests focusing on digital improvement that fits Jyk's strategy rather than pursuing every new technology.
