IOC wants more product placement
On the playing field, in the swimming pool, or at the athletics stadium, there should continue to be no large-scale advertising, emphasized Voumard. The IOC, based in Switzerland, wants to give its advertising partners "the opportunity to integrate their products as organically as possible into the Games". This is a "conscious and desired" development.
At the current Olympic Games in Paris, the medals are placed on trays with the Louis Vuitton brand logo, which was also visible during the opening ceremony. After the award ceremony, the athletes receive a Samsung phone to take a photo with. The IOC has long had advertising partnerships with brands like Toyota, Coca-Cola, and Visa.
The International Olympic Committee (IOC), known for its advertising partnerships with companies like Toyota, Coca-Cola, and Visa, is striving to incorporate these partners' products smoothly into the Olympics. In alignment with the IOC's intentions, the medals at the Paris Olympic Games are presented on Louis Vuitton-branded trays.
