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Insights: Readying for the Most Recent Contagious Menace

Brian Castrucci and Frank Luntz suggest utilizing the present lack of danger from bird flu to ready ourselves for potential actions in case it develops into the next widespread disease outbreak.

Bird flu spread and risk of transmission. Concerns grow in the United States over the spread of...
Bird flu spread and risk of transmission. Concerns grow in the United States over the spread of bird flu. Maurice Pitesky, an associate professor at UC Davis School of Veterinary Medicine, speaks with Kim Brunhuber about how we can mitigate the risks of transmission.

Insights: Readying for the Most Recent Contagious Menace

The H5N1 bird flu virus is affecting wild birds, poultry, and livestock worldwide, with traces of inactive virus found in some samples of the US milk supply. Although it's not currently a significant threat to humans, we must stay vigilant and communicate effectively about the situation.

It's frustrating that we haven't learned from the mistakes made during the Covid-19 pandemic, as it seems we're repeating the same mistakes with our response to the H5N1 virus. The US government invested $18 billion in vaccines to fight Covid-19, which undoubtedly saved countless lives. However, the challenge was getting people to take the vaccine. The public was bombarded with confusing and conflicting information, making the threat and potential solutions difficult to understand.

The initial communication about H5N1 is already facing challenges. Statements from the FDA, CDC, and USDA have been inconsistent and even contradictory. On May 1, the USDA stated that the virus was mutating quickly, while a CDC scientist downplayed the severity of the mutations' impact on humans the next day. Six days later, FDA Commissioner Dr. Robert Califf said the government was preparing for the virus to spread to humans, even though the risk of humans contracting the virus is low.

As the public grapples with these mixed messages, epidemiologists and physicians are adding to the confusion with their predictions and scenarios. It's crucial for the federal government to have a unified message that makes sense to the public.

When dealing with uncertainty, communication is challenging. No one knows what the virus will do next. To protect the public, the federal government needs to have clear, straightforward messaging that everyone can understand. They must identify and promote trusted information sources and train community leaders to speak knowledgeably and thoughtfully about the situation.

During national health emergencies, divisiveness and polarization can cause harm. Polls and focus groups we've conducted at the de Beaumont Foundation show that Americans have different views on Covid-19, but there's one thing we can all agree on: no one wants to get sick, no one wants to die, and everyone wants their family to be safe. Politicians should always prioritize public safety over ideology or politics.

To enhance our readiness and strengthen our commitment to keeping people safe, we need to address some key issues:

  1. Create a bipartisan plan to combat false information. We need to develop strategies to provide accurate, straightforward, and timely information to the public. This effort should engage scientists, political leaders, and other trusted voices. We need to develop effective ways of combating misinformation and rumors. A diverse group of spokespeople should be assembled to communicate with a diverse population. Experts in public communication must be trained to deliver information more effectively, especially in times of uncertainty.
  2. Make improving indoor air quality a national priority. There's growing evidence that indoor air quality is crucial to reducing infection and slowing community transmission of viruses like H5N1. Despite the importance of improved indoor air quality following the Covid-19 pandemic, progress in this area has been slow.

The federal government should lead a bipartisan initiative to improve indoor air quality. This initiative should focus on schools, businesses, and food manufacturing plants, which are essential to the nation's functioning. Additionally, states and local communities can update their building codes to improve air quality, which could directly impact the health of their citizens.

Clean air is crucial for long-term health and safety, and this issue should transcend politics. If we can improve indoor air quality, future pandemics may require fewer school and business closures and mask mandates.

  1. Protect essential workers. These individuals, including restaurant staff, child care workers, grocery store workers, truck drivers, and now dairy farm workers, ensure that the rest of us have access to the goods and services we need. Many of these workers are in lower-paid jobs without access to paid sick leave or health insurance. Some might be working in the country illegally.
Brian C. Castrucci

If we expect dairy farm workers to report flu-like symptoms, a crucial step in virus prevention efforts, they shouldn't worry about not working, not getting paid, not being able to feed their families, or being deported. The USDA has guaranteed compensation for dairy farms that experience lost milk production due to the virus, but what is being done for the workers themselves?

Strategies to shield these employees as well as their relatives entail federal emergency paid sick leave, federal income assistance for those reporting sickness, and prompt access to medical coverage. This would boost our overall safety and is the right course of action.

If we pursue these three recommendations, in numerous significant ways, we would still be less prepared for a pandemic than we were in 2020.

We haven't bolstered our strained state and local public health workforce, which lacks at least 80,000 personnel, as per de Beaumont - probably more following substantial staff turnover in the USA's public health workforce during the Covid-19 pandemic. Confidence in vaccine safety has depleted so much that childhood vaccination rates decreased throughout the pandemic and, by 2023, were at their lowest level in a decade, according to KFF. In addition, the highest childhood vaccine exemption rate ever in the US was recorded by the CDC.

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  • Follow us on Twitter and FacebookTrust in the institutions responsible for examining, containing, and conquering disease outbreaks is low among the American people. According to a 2023 Pew Research Center poll, only 16% believed in the government's trustworthiness. A 2023 Health Affairs survey revealed that approximately a quarter of Americans lacked faith in health directives from the CDC.

Health and science have been rendered highly controversial and aligned with opposing political viewpoints. Most surprisingly, there are those who have lost confidence and trust in their own scientists and healthcare practitioners, who are still held in high esteem worldwide.

This disconnect is worrying, particularly if you share our perspective that the public health workforce on the frontlines are diligent professionals who showed exceptional bravery in saving lives and safeguarding health during the disastrous pandemic.

The avian flu may not become the next national public health emergency, but we can't just stand by and hope for the best. The most favorable outcome would involve being thoroughly prepared and avoiding a deadly national crisis. This is an objective that should be endorsed by all political ideologies and party affiliations. If our nation unites around the belief that prevention is better than a cure, we'll be ready for any danger, whenever and in whatever form it may arise.

Frank Luntz

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The inconsistency in messages from government agencies and experts is causing public confusion regarding the H5N1 virus. This is reminiscent of the conflicting information surrounding COVID-19, which hindered public understanding of the threat and the available solutions.

Despite this, it's crucial that the federal government presents a unified message devoid of contradictions, making it easily comprehensible for the public. They should promote trusted sources of information and train community leaders to articulate the situation clearly, thoughtfully, and effectively.

Source: edition.cnn.com

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