How much does a press secretary earn depends on various factors. People in this profession must possess the talent for communication.
Related topics: How much does a marketing director earn in Germany
A press secretary must always have the right answer to every public question about their company. Career growth directly depends on this.
The average salary of a press secretary in the country
Press secretaries are the voices of their companies.
They convey important information to the public, answer questions, and always provide a confident response. Ultimately, the respective employer must appear as decent as possible.
Especially in times of crisis, great sensitivity is required to confidently address any critical issues. It is important, however, that the company's reputation is not compromised. Even in challenging situations, one cannot spread falsehoods to avoid jeopardizing the company's image.
The average salary of a press secretary in Germany is around 74,000 euros per year, but depending on the employer, it can rise to 100,000 euros per year. How much one can earn in this position depends largely on:
- Professional experience;
- Workplace;
- The size of the company.
Larger and more well-known companies are more responsive to public interests. Press conferences, interviews, and questions about current events are much more common here.
Therefore, press representatives have to work more. In addition to more frequent PR events in large companies, the potential consequences are also much more serious.
In the case of international corporations and well-known companies or brands, statements by press representatives are often perceived especially critically, analyzed by experts, and, if necessary, disseminated in various media. To increase their salary, it makes sense for a press secretary to work in a larger company.
Salary prospects are usually particularly good in government positions or in large political organizations, but starting work here is more challenging. Commercial or public organizations, universities, and private companies also hire press secretaries. There are virtually no restrictions when applying.
According to Job-Futuromat, press representatives can look to the future with greater confidence. Since 2012, the average salary in the communications sector has remained relatively stable. In addition, this job is difficult to automate, so digitization does not pose an immediate threat to this profession.
Related topics:
Press secretaries in Germany play a crucial role in shaping their company's public image, and their salaries reflect this importance. The average salary of a press secretary in Germany is around 74,000 euros per year, but with more experience, a larger employer, or working in a well-known company, this salary can rise to as high as 100,000 euros per year.
Comparing salaries, it's interesting to note that the average salary of a marketing director in Germany is also quite high, reaching approximately 99,000 euros per year (as mentioned in the related topic linked earlier). This demonstrates the importance of both roles in the successful operation and public perception of a company.
Press secretaries in Germany play a significant role in shaping their company's public image, and their salaries reflect this importance. The average salary of a press secretary in Germany is around 74,000 euros per year.
Moreover, the average salary of a press secretary in larger companies or well-known companies can rise to as high as 100,000 euros per year. Salaries in Germany for press secretaries can vary significantly based on factors such as professional experience, workplace, and the size of the company.
