Mexican beer company - Hasseröder in the Harz region will produce Corona in the future.
The major beer company AB Inbev has started brewing its well-known beer brand, Corona Extra, in Germany. They confirmed this when asked about it, explaining that this move forms part of their expansion plan to manufacture the Mexican beer in Wernigerode, Harz district. A spokesperson for the company mentioned that substantial investments were made in the Hasseröder-Brauerei for this purpose.
They have started brewing "Corona Extra" in Wernigerode. Although the company didn't reveal the exact time and quantity when the beer will be released, it was stated that it's not only for the German market but also for production to exploit the neighboring export markets.
With this, the brewery in Wernigerode is now considered one of the most productive breweries in AB Inbev's European network. The multinational beer company also owns various beer brands in Germany like Hasseröder, Diebels, Beck's, and Franziskaner.
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- This decision by AB InBev to produce Corona in Germany, specifically in Wernigerode, is part of their strategic expansion plans for the Mexican beer brand.
- Hasseröder-Brauerei in the Harz district of Saxony-Anhalt has undergone significant investments to facilitate the production of Corona Extra, as confirmed by AB InBev.
- Despite not providing specific dates or quantities, the company mentioned that the brewing of Corona Extra isn't exclusive to the German market but also for neighboring export markets, like Belgium.
- AB InBev, based in Belgium, is a multinational beer company with a strong presence in Germany, operating several beer brands such as Hasseröder, Diebels, Beck's, and Franziskaner.
- The increased production of Corona Extra makes the Hasseröder-Brauerei in Wernigerode one of the most productive breweries in AB InBev's European network, contributing to the company's growing international impact.
- The Coronavirus pandemic has affected various industries, but for AB InBev, it presents an opportunity to tap into the resilience and desire for food and drink, expanding their beer offerings worldwide.
- With the addition of Corona to their portfolio, AB InBev further solidifies its position as a major player in the global beer market, keeping their customers satisfied with diverse beer choices across different countries.
