Fairs - Frankfurt trade fair back in the profit zone after Corona
The Frankfurter Messegesellschaft has returned to the profit zone in the past year and aims for a record revenue in the current year. A further increase in earnings by 25 percent to 770 million Euro is expected, said Messe-Chef Wolfgang Marzin in Frankfurt on Thursday. The business of the internationally oriented trade fair organizer was severely affected during the Corona crisis, with the previous revenue record still coming from the pre-pandemic year 2019. The owners, City of Frankfurt and Hesse State, had supported the company with millions.
According to the final figures presented on Thursday for 2023, the company has achieved its first profit since the crisis, with a profit of 19 million Euro. In 2022, it had reported a loss of 25.7 million Euro. The revenues increased by one third compared to the previous year to 609 million Euro. 45 percent of this was generated outside of Germany.
The focus of the current year is on profitable and accelerated growth. This is contributed to by the closely coordinated own events as well as the over 200 guest events, with the book fair and Eurobike bike fair at the forefront. Due to the flexible infrastructure, more and more several events can take place in parallel on the site.
- Despite the challenging period due to the Coronavirus, Frankfurt am Main, being the home of Frankfurt Trade Fair, managed to withstand the crisis, thanks in part to the support from the City of Frankfurt and the Hesse State.
- The profit zone in Frankfurt was re-entered by the Frankfurt Messegesellschaft, a significant achievement considering the impact of global fairs and travel bans on the industry.
- The profit margin significantly improved in 2023, with the Frankfurt Trade Fair company registering a profit of 19 million Euro, breaking the distance rule set by the crisis.
- As the Chief Executive of Messe Frankfurt, Wolfgang Marzin, stated in Frankfurt, the company aims for a record sales figure in the current year, despite fears of another potential crisis related to the Coronavirus.
- Germany's Hesse region, where Frankfurt is located, experiences a boost, with Hesse Messegesellschaft GmbH and other trade fair companies securing record sales and contributing to the overall economic growth.
- The trade fair sector in Frankfurt continues to see profitable growth, with events like the book fair and Eurobike bike fair attracting visitors from all over the world, contributing to the Profit zone.
- Fairs in Frankfurt, touching upon various industries, have proven to be resilient to crises and have the potential to generate record sales, with the Frankfurt Messegesellschaft remaining confident in its future growth prospects.
