Automotive company rebrands itself. - Ford commences mass production of their Cologne electric vehicle.
Ford has commenced manufacturing its first electric vehicle, which is set to be produced in large quantities in Europe. The initial car was planned to be presented to a customer in the afternoon on Tuesday during a ceremony. The production was initially scheduled for September, but it took more time due to a new battery standard.
Between 2013 and 2018, Ford assembled an electric version of the Focus in Saarland, but only in small numbers without much success. Now, the new car is moving into mass production, with the Cologne plant capable of producing 250,000 electric cars annually. In addition to the recently initiated compact SUV - the Ford Explorer, another electric passenger car is also to be made in Cologne. Ford has been based on the Rhine since 1930, where it has been producing the small car Ford Fiesta, among other things. Manufacturing of this vehicle was halted last year to accommodate the new electric car.
Ford has allocated nearly two billion euros for the Cologne plant to support its electric vehicle program. In terms of electromobility, the automaker is joining the race late, as the competition is already well established. Ford anticipates a high demand for its fresh electric vehicle. However, the market for electric cars has recently witnessed a slump in overall demand.
