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"Find your why, courage can be learned, just do it!"

Entrepreneur Sarna Röser

Family entrepreneur Sarna Röser was also a juror on the TV show "Die Höhle der Löwen" in 2022..aussiedlerbote.de
Family entrepreneur Sarna Röser was also a juror on the TV show "Die Höhle der Löwen" in 2022..aussiedlerbote.de

"Find your why, courage can be learned, just do it!"

Sarna Röser is the third generation to work in her parents' concrete parts company, which she hopes to take over one day. She is a member of the supervisory and advisory boards of various companies and is also active as a business angel. As national chairwoman, she was responsible for the management of the "Young Entrepreneurs" association. In the ntv podcast "Biz & Beyond", she talks about her personal goals and the challenges facing the German economy. But that's not all - she doesn't hold back with her criticism of the government either.

Many entrepreneurs are far too quiet in their dealings with politicians. "We need to be bolder," demands Röser. She believes it is better to polarize than to bore. With regard to politics, she pleads for a "return to reason". Most of the shortage of skilled workers is to be found in the federal government. Some social benefits are too generous. As a result, "we have inflated the welfare state to such an extent that somehow it is no longer worth it". Politicians have over-adjusted various parameters - this needs to be reversed.

It is important not to be "dragged along with all the mainstream opinions". Anyone who makes critical comments about migration is placed in the right-wing corner. She thinks the much-touted "welcome culture" is basically okay. "However, we have still not managed to integrate the majority of migrants and bring them into the labor market - that is a huge problem." She calls on the political leadership to return to the country's original and traditional values and thus to its former strength.

Sarna Röser's family business in concrete parts, where she hopes to assume leadership one day, is a prime example of a successful family enterprise in the industry. Despite her active involvement in various companies and associations, she vocally criticizes the government's immigration policies, arguing that while the "welcome culture" is commendable, there's a significant skills shortage due to overly generous social benefits, preventing migrants from fully integrating into the labor market.

Source: www.ntv.de

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