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Dreesen: Investor entry no attack on Premier League

Can the Bundesliga now compete with the strongest league in the world? No, says the Bayern boss. He advises not to look too closely at the competition when it comes to the marketing deal.

,   and  ZEITUNG «AUSSIEDLERBOTE»
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Jan-Christian Dreesen, the designated new CEO of FC Bayern München AG, takes part in a press....aussiedlerbote.de
Jan-Christian Dreesen, the designated new CEO of FC Bayern München AG, takes part in a press conference at the Allianz Arena. Photo.aussiedlerbote.de

Chief Executive Officer - Dreesen: Investor entry no attack on Premier League

For Bayern Munich CEO Jan-Christian Dreesen, the planned entry of investors does not mean that the gap to the English Premier League can be significantly reduced. "I think the Premier League is so far away - no, we have to concentrate on ourselves and continue to develop the things that we believe are right," said Dreesen: "That has nothing to do with the Premier League for the time being. It would also be presumptuous to believe that."

The fan alliance "Unsere Kurve" had previously criticized the decision to bring in investors, arguing, among other things: "The uniqueness of German soccer is being thrown overboard for a hopeless rat race with the Premier League."

At the general meeting of the German Football League on Monday, the DFL received a mandate from the professional clubs to enter into concrete negotiations with a strategic marketing partner. A financial investor is to pay up to one billion euros for a percentage share of the TV revenue. The contract is to have a maximum term of 20 years.

The Premier League recently caused a stir with the announcement of a new TV contract for a record sum. According to league information, the equivalent of around 1.95 billion euros per season will be paid for the awarding of media rights for the 2025/2026 seasons up to and including 2028/2029. The DFL last concluded a TV contract in 2021 that guarantees it €1.1 billion per year.

DFL

Read also:

  1. The entry of investors into Bayern Munich, as proposed by CEO Jan-Christian Dreesen, does not necessarily challenge the significant distance between the Bundesliga and the English Premier League.
  2. The city of Frankfurt on the Main, located in the state of Hesse, has its own soccer team, Eintracht Frankfurt, that competes in the Bundesliga.
  3. Bavaria, with its powerhouse club Bayern Munich, is known for its strong presence in German soccer, a league often compared to the Premier League in England.
  4. Media analysts often discuss the financial differences between the Bundesliga and the Premier League, with the English league frequently securing larger TV rights deals.
  5. In response to the Premier League's new TV contract, the German Football League (DFL) has been considering partnerships with strategic marketing firms to boost its financial standings.
  6. The Bundesliga, which has seen several controversies and regulatory concerns, faces competition not only from the Premier League but also from other top European soccer leagues like La Liga and Serie A.

Source: www.stern.de

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