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Decline in sales at Audi

Audi sold fewer cars in the first half of the year than a year ago. This applies to both the brand and the Group, which also includes two other brands.

Audi brand: The brand and the Group have lost sales. (archive picture)
Audi brand: The brand and the Group have lost sales. (archive picture)

Car industry - Decline in sales at Audi

The Audi segment is currently running sluggishly. The brand was able to deliver 833,000 cars to customers in the first half of the year, as the parent company Volkswagen announced. This is 8.2% less than in the previous year. If we add the two luxury brands Bentley and Lamborghini, which belong to the Audi group, to this number, there were 844,000 cars - a decrease of 8.2%.

The development in the sale of pure electric vehicles was slightly better for Audi. With 76,700 units, there was a minimal growth of 1.3%. However, there had been a significant increase of over 51% here a year ago.

On Tuesday evening, Audi announced that, due to sluggish sales of the Q8 e-tron, it was considering an early end to production. This means that the Ingolstadt plant in Brussels is now threatened with closure. In the first half of the year, the Q8 e-tron, including the Sportback version, was delivered 17,900 times. However, the upcoming deliveries of the Q6 e-tron could have positive effects in the coming months.

  1. Despite the decline in sales for Audi, Volkswagen's subsidiary based in Ingolstadt, Germany, is still a significant player in the global car industry.
  2. The German car manufacturing giant, Volkswagen, which includes brands like Audi and Bentley Motors Limited, is currently facing a decrease in sales.
  3. The automotive industry, particularly in Bavaria, has been impacted by the sluggish sales, with brands like Audi and Bentley Motors Limited experiencing a drop.
  4. The luxury car brand Bentley Motors Limited, which is part of the Volkswagen group, has also seen a decrease in car sales, mirroring the trend in the car industry and its parent company Audi.
  5. The decline in sales for brands like Audi and Bentley Motors Limited has raised concerns within the broader context of the entire automotive industry, highlighting the challenges facing the sector in Germany and beyond.

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