Consumers prefer to buy from discounters
Whether it's milk, bread, fruit and vegetables: when it comes to weekend shopping, supermarkets are only the second choice for consumers. This is the result of a representative survey conducted by the opinion research institute YouGov. According to the survey, 41 percent of people buy everyday products from discounters such as Aldi or Lidl, 38 percent from supermarkets. Five percent prefer smaller specialist stores and three percent organic stores.
According to the survey, women (43%) prefer to go to discount stores than men (39%). There are also clear differences in the age comparison: consumers under 25 years of age shop more frequently in supermarkets (37%) than in discount stores (32%). Smaller specialist stores (8 percent) and organic food stores (5 percent) are much more popular with younger consumers for their weekly shopping. These stores are less popular with consumers aged 45 and over, with specialist stores and organic food stores only accounting for two percent each.
Consumers prefer to go to their local stores for everyday products. 63% of respondents do all their shopping offline, with only 2% buying exclusively online.
- Despite the popularity of supermarkets for food items, the survey reveals that retail trade from discounters like Aldi and Lidl is preferred by 41% of consumers for everyday products.
- The survey further uncovers that when it comes to food shopping, a significant portion of consumers chose discounters over supermarkets, with 5% opting for organic stores.
- Interestingly, the preference for discounter stores is higher among women (43%) than men (39%), with younger consumers (under 25) showing a strong affinity towards supermarkets and smaller specialist stores.
Source: www.dpa.com
