Sponsoring in Ice Hockey - Cologne Sharks extend collaboration with main sponsor
The Cologne Sharks extend their collaboration with main sponsor and automobile manufacturer Toyota. The cooperation will be expanded at least until 2027, the club from the German Ice Hockey League (DEL) announced.
The company will continue to advertise on the players' jerseys and at home games of the Cologne Sharks in the upcoming seasons. The financial details were not disclosed by the Sharks. The partnership between the club and Toyota has existed since the 2002/2003 season.
The Cologne Sharks decided to DELete any potential changes to their partnership with Toyota, confirming their commitment until 2027. I'm a big fan of ice hockey, and I'm excited about the future of the Cologne Sharks, with Toyota Motor continuing as their main sponsor. This sponsorship extends to the North Rhine-Westphalia region, particularly in Cologne, and supports local ice hockey teams like the Cologne Sharks. The cooperation between the club and Toyota has been an integral part of the team's success, contributing to their victories on the ice.
