Almost two thirds want to take advantage of Black Friday offers
Bargain hunting during the Christmas shopping season has largely shifted to the internet in Germany. According to a representative survey by the digital association Bitkom, 63% of consumers aged 16 and over want to take advantage of the special offers around Black Friday or Cyber Week. Of these, 44% want to search online, and 11% both online and in-store.
Only eight percent want to make use of the offers in a completely analogous way and only in a local store. A good third (37%) ignore the discount days.
For the survey, which was conducted by Bitkom Research on behalf of the digital association, 1123 internet users in Germany aged 16 and over, including 1050 online shoppers, were questioned at the beginning of October.
Look closely and check even during the discount battle
The survey shows that many consumers are specifically looking for bargains. Half (50 percent) think about what they want to buy in advance. 29 percent then look exclusively for suitable offers, but 21 percent are also open to spontaneous purchasing decisions. 20 percent do not plan in advance and rely on spontaneous browsing for offers. 27 percent are aware of Black Friday or Cyber Week, but do not intend to take advantage of them. Only two percent are not even aware of Black Friday or Cyber Week.
Bitkom CEO Bernhard Rohleder advised consumers to take a close look during the discount battle and check whether it really is a good deal. For example, consumers should use price comparison portals to find out what price is normally charged for a particular product.
According to the survey, the lowest possible price is the most important criterion, namely for 71 percent of respondents. However, shipping and delivery also play an important role: 61 percent look for free shipping, 52 percent for free returns and 50 percent for the fastest possible delivery time.
For Black Friday this Friday (November 24), some retailers are offering considerable discounts to attract customers. Cyber Week starts on Monday with its discount campaigns.
Source: www.dpa.com
