Consumers - Aldi lowers coffee prices - other retail chains follow suit
In the week before Christmas, Aldi cuts its coffee prices significantly. Edeka, Rewe, Penny and Netto have announced that they will follow suit.
The discounters Aldi Nord and Aldi Süd announced that they would be permanently reducing the prices of their own brands Barissimo and Moreno from today. This applies to ground coffee, whole beans, coffee pods and soluble coffee, for organic and normal varieties. The 500 gram pack of ground coffee will be 50 cents cheaper, the 1 kilo pack of beans will cost 70 cents less.
The retail chains Edeka, Rewe, Penny and Netto have announced that they will reduce the prices of their own brands by a similar amount. This should happen "soon", explained a Rewe spokesperson. Lidl and Kaufland did not want to comment on planned price reductions.
Coffee - similar to bread, butter and milk - is considered a corner price item that customers use as a guide for price perception.
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- Consumers in North Rhine-Westphalia welcomed the price decrease, as they often shop at Discounter chains like Aldi for their morning routine and everyday consumer goods, including food items such as coffee.
- This price reduction trend in coffee has become a key discussion point among Consumers, as they compare prices between retail chains such as Aldi, Rewe, and others.
- Moreno, a popular coffee brand under Rewe, may also see an increase in sales due to the reduced prices, as more consumers opt for more affordable options for their daily coffee.
- The coffee market in Germany is highly competitive, with various retail chains continually keeping an eye on each other's pricing strategies to stay competitive.
- Furthermore, the reduced coffee prices during the festive season, like Christmas, may encourage consumers to spend more on other consumer goods, contributing to overall retail figures.
- The discounted coffee prices have raised questions about the sustainability of the retail trade, as it puts pressure on profit margins for various retail chains, including Edeka, Rewe, and Aldi.
- It remains to be seen whether other countries will follow the price reduction trend in coffee, as consumers worldwide are always looking for ways to save money on essential consumer goods like coffee.
- As the world grapples with economic instability, price drops in consumer goods like coffee can impact buying habits and overall household budgets, making it an important topic for retail chains and consumers alike.
Source: www.stern.de
