ADAC takes over travel agencies from Galeria
Galeria Karstadt Kaufhof separates not only from several department store locations - around 70 travel agencies are also being sold. The ADAC has obtained the contract, expanding its presence significantly.
Galeria Karstadt Kaufhof has sold its travel agency division to the ADAC. According to statements from Galeria in Essen and the ADAC in Frankfurt, the contract has been signed and the transaction will take effect in October. Approximately 70 Galeria travel agencies will be transferred, increasing the ADAC's number of travel agencies to over 240.
Additionally, the ADAC will take over the website www.urlaub.de, which fits well with its customer magazine "Urlaub." The ADAC may also continue using the website www.galeria-reisen.de. The purchase price for the entire transaction was not disclosed. The spaces are to remain visible as Galeria travel agencies, with the ADAC logo added.
"We are very pleased to expand our market position," said Andreas Hartel, CEO of ADAC Hessen-Thuringia. "We are excited that over 280 experienced, engaged, and highly professional travel consultants will be joining the ADAC. Through them, all Galeria and ADAC travel customers can be better and more personally served in the field."
Galeria CEO Oliver van den Bossche also expressed positivity: "We can now focus on our core competency of department stores with our strong product ranges and retain the customer base and frequency of the Galeria travel agencies in our stores." The contract signing is "the starting shot for many more strong partnerships from Galeria."
The department store chain Galeria has put its heavy crisis with insolvency proceedings behind it. As of August 1st, the US investment firm NRDC and a stakeholder company of entrepreneur Bernd Beetz will be the new owners. The number of stores is expected to decrease from previously 92 to 83 starting in September.
The acquisition of Galeria's travel agency division by the ADAC is expected to strengthen the economy of these businesses, as the ADAC will gain over 240 travel agencies with the addition of 70 from Galeria. The ADAC's Karstadt Kaufhof Gallery journey services are set to expand significantly with this move.
The new partnership between Galeria and ADAC will also involve the transfer of Galeria's travel agency website, www.urlaub.de, to the ADAC, further expanding their digital presence in the travel industry.
