Camila Cabello - Platinum blonde on the way to finding herself
At 27 years old, Camila Cabello has already had an impressive career. In 2012, when she was just 15 years old, the Cuban-born singer became known as a member of the American girl group Fifth Harmony in the casting show "The X Factor," with which she released two successful albums. In 2015, she released the single "I Know What You Did Last Summer" independently with Canadian pop star Shawn Mendes (25), signaling that Cabello had even bigger plans for her future.
"Havana" at the Top of the Charts
In 2016, she then left the band to focus on her solo career. The following year, she landed a worldwide number one hit with the song "Havana," a collaboration with rapper Young Thug (32). Her debut album "Camila" also reached the top of the Billboard Charts in 2018, and she opened for her superstar friend Taylor Swift (34) at her "Reputation" tour.
"Hi Blondie! New Era, New Hair"
In 2024, Cabello released two more successful solo albums as she set out to reinvent herself once again. She kicked off the next chapter of her career on February 1 with an Instagram video that caused a stir among her 65 million followers.
In the short clip, the previously dark-haired singer shocked fans with a radical transformation and showed off her first platinum blonde hair. The hairstylist responsible for the new look, Dimitris Giannetos, commented on the post on his own account with the fitting words: "Hi Blondie! New Era, New Hair." The team behind the style also included star stylist Jared Ellner, makeup artist Ash K Holm, and nail artist Tom Bachick.
Experimental Pop on "C, XOXO"
This new era of her meteoric career does not only mark a change in appearance, which she has documented and celebrated in countless Instagram posts in recent months, but also in music. Her new album, named "C, XOXO," was released on June 28 and the first single releases from this project showed that she was aiming for a radical musical reinvention. Compared to her previous albums, songs like "I Luv It" (ft. Playboi Carti) or "He Knows" (ft. Lil Nas X) now sound significantly more experimental and electronic.
In an interview with "Paper Mag," she said about this musical development: "I've always hated making or releasing things that didn't feel right to me. I thought, 'This is a good song, but it just doesn't feel like me.' With the songs on my new album, I found a little further to myself."
Your new image sets the freshly baked Blondine now under various circumstances also as the new face for the Rum brand Bacardi, with which she has now entered into a several-year partnership and contributed her song "I LUV IT" to its summer campaign in a spot. Therefore, the Latinpop-Queen could not resist creating a recipe for her own Bacardi-Summerdrink named "I LUV IT-Punch," which contains, among other things, Passionfruit, Lime, Coconut Water, and St. Germain. As a Cuban-American born in Cuba who spent her youth in Miami, the singer is well acquainted with Rum, as she explained to "PUSS PUSS Magazine."
She considers her new album as a "sort of love letter to Miami." The cosmopolitan city at the southern tip of Florida has significantly influenced not only her worldview but also her musical taste. "It's like a melting pot," as Cabello put it. "You drive down with lowered windows and hear Afrobeat and Rap and Bad Bunny and Salsa. You hear everything. I believe that has also shaped me."
- Camila Cabello's new album, titled "C, XOXO," features collaborations with artists like Playboi Carti and Lil Nas X, showcasing her experimental pop sound.
- Taylor Swift, who Cabello opened for during her "Reputation" tour, has also expressed her support for Cabello's new look and music, posting C's hair transformation on her Instagram story with heart emojis.
- The casting show "The X Factor" initially launched Camila Cabello's career, where she formed the American girl group Fifth Harmony with four other girls, later releasing two successful albums.
- In 2024, Shawn Mendes (25) also released a new album, with the lead single "Never Be Alone" becoming a massive hit, stimulating excitement for his upcoming tours and collaborations.
- After leaving Fifth Harmony to focus on her solo career, Cabello started her new album project, sharing behind-the-scenes footage of the recording process on her Instagram portfolio.
- Cuban singer Camila Cabello, now in a relationship with her long-term boyfriend, frequently posts photos of each other on their respective Instagram accounts, tagging him with affectionate messages of "C" and "XOXO."
- As the new face for Bacardi's summer campaign, Camila Cabello leveraged her knowledge of Rum and Cuban heritage to create a special Bacardi-punch recipe titled "I LUV IT-Punch," promoting the drink on Instagram along with the campaign's promotional materials.
