Taco Bell's massive Cheez-It partnership is now available across the United States.
Two years ago, Taco Bell and Cheez-It created two unique menu items with a huge cheese cracker - 16 times bigger than regular size - to test them at only one restaurant. This one-of-a-kind combination left customers ecstatic and provoked a craze. Now, during June 6th, this exciting partnership is available across the U.S., only for a limited period.
The “Big Cheez-It Tostada” and “Big Cheez-It Crunchwrap Supreme” are joining the nationwide menu. After the positive reception from the trial run, Taco Bell was convinced these Cheez-It menu items enriched the experience by presenting something distinct and fresh.
Collaborations with other brands, such as this one between Taco Bell and Cheez-It, are excellent marketing strategies, enabling businesses to increase their customer outreach. Besides, as the economy undergoes inflation challenges, customers are cautious with their spending, and brands scramble for ways to attract them.
The "Big Cheez-It Tostada" includes ground beef, reduced-fat sour cream, tomatoes, lettuce, and massive amounts of cheddar cheese, all resting on this enormous cracker for $3.49. The "Big Cheez-It Crunchwrap Supreme" replaces the internal tostada shell with an enormous Cheez-It (almost the same ingredients) but with nacho cheese sauce instead of shredded cheese, for $4.99.
When compared to the 2022 test, these items had slight cost increases, but a special package introduced with this launch - the “Big Cheez-It Box,” - offers a deal that includes the "Big Cheez-It Crunchwrap Supreme," a five-layer beef burrito, nacho fries, and a medium beverage for $8.99.
Like other fast-food chains, Yum Brands isn't immune to the slowdown in consumer spending, particularly among those with lower income. Yum Brands' recent financial report, released in early May, posted lower revenue than anticipated, with Pizza Hut and KFC same-store sales decreasing.
Taco Bell, which contributes to the majority of Yum's US profits, stood out: same-store sales increased 2% during the first quarter. Yum Brands' shares (YUM) surged by 4.9% within a year (better than the S&P 500's 15.7% since January 1).
To kick off the new year, Taco Bell announced its full menu plan for 2024, introducing other sought-after foods not uncovered yet by the chain. The upcoming months will see the arrival of a Mountain Dew Baja Blast gelato and partnerships with other brands like Tajin and Cinnabon as part of the overall growth strategy for the brand.
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Taco Bell's collaboration with Cheez-It in creating unique menu items has proved to be a successful marketing strategy, attracting customers even during economic inflation. With the positive reception, these Cheez-It menu items, such as the "Big Cheez-It Tostada" and "Big Cheez-It Crunchwrap Supreme," are now a permanent addition to the food business's nationwide menu.
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