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Survey: German companies are more divided on the Data Act

New EU data rules by 2025

Survey: German companies are divided on the Data Act
Survey: German companies are divided on the Data Act

Survey: German companies are more divided on the Data Act

Starting next year, new rules for handling data from connected vehicles, washing machines, or industrial facilities will apply in the EU - and the German economy is still divided on this. According to a representative survey by the digital association Bitkom, 49 percent of companies see the Data Act as an opportunity, while 40 percent view it as a risk. The survey included 603 companies with 20 or more employees from all sectors of the economy.

The so-called Data Act, which was proposed by the EU Commission in February 2022, aims to regulate, among other things, when companies and private individuals can obtain and share information from connected devices. Currently, such data is often collected exclusively by the manufacturers of these devices - for example, by a company that builds a connected car or the manufacturer of a smart home device.

In the future, data can also be voluntarily shared with third parties. Moreover, the law contains protective measures to prevent unlawful data transfers. Criticism has already come from industry, which warns of forced disclosure of business secrets, and from consumer advocates, who do not see a significant benefit for consumers.

Bitkom, however, fundamentally welcomes the project. "For the Data Act not to be a misfire, the opportunities it opens up must also be utilized," explained association representative David Schönwerth on Monday. It is important "that all companies really engage with the Data Act." The law affects almost the entire economy.

According to the survey, about half of the companies (53 percent) would like more assistance with implementation. "This is a call to the federal government," the association explained. "Companies urgently need clarity on which supervisory authorities are responsible for the Data Act."

The Data Act, which pertains to connected vehicles, washing machines, and industrial facilities, will require new handling rules starting next year. However, 49% of the surveyed companies view this as an opportunity, while 40% consider it a risk, indicating division within the German economy.

The Data Act, as outlined by Bitkom's representative David Schönwerth, emphasizes the importance of utilizing its opportunities for success, as it will significantly impact almost the entire economy.

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