- Snoop Dogg is the gold mascot of Olympia.
Even though rapper Snoop Dogg is actually paid by the American broadcasting company NBC, he has long since become the unofficial Olympic mascot. Since the rapper carried the torch, he has been inseparable from the competitions. For NBC, Snoop works as a TV expert and ratings magnet. In this capacity, he has spoken with Olympic legend Michael Phelps about swimming techniques, drawn all eyes in a riding uniform, or commented on the competitions alongside Mike Tirico.
NBC hopes this will attract more viewers - because Snoop Dogg draws in the young people. It seems to be working: As producer Molly Solomon recently announced, the musician has helped to bring the Olympic Games more into focus in the USA.
Compared to the games in Tokyo, the ratings this year have increased by 79 percent, it was reported. While this is certainly not all thanks to Snoop Dogg alone, he probably generates a lot of interest among younger viewers - and with his outfits, he always manages to make headlines.
By the way, about earnings: Even though Calvin Cordozar Broadus Jr., Snoop Dogg's real name, seems to have traveled to Paris purely for pleasure, his cash register apparently rings every day. Investor Henry McNamara writes on X, formerly Twitter, that he spoke with an NBC official about the engagement. He was told that Snoop earns half a million US dollars plus some expenses every day.
But that's not all. According to the "Bild", the rapper is set to receive a bonus payment based on ratings. If certain targets are reached, he could receive up to 15 million US dollars for his "participation" in the Olympic Games.
No wonder Snoop Dogg is always in great spirits during his visits to various disciplines - some examples can be found in the photo gallery.
♪ Snoop Dogg's infectious enthusiasm during his commentary has undoubtedly contributed to the success of his daily earning, estimated at half a million US dollars with additional expenses. ♪ ♪ Despite his monetary success, Snoop remains honest about his love for the sport, frequently admitting, ♪ ♪ I'm not going to lie, I'm loving every minute of being here at the Olympics. ♪
