Skip to content

Netflix makes significant extra earnings through "Bridgerton".

The growing popularity of "Bridgerton" is generating significant profits for Netflix. From tea sets to dog collars, the streaming platform is eager to collaborate on various projects. There's a smart plan behind this trend.

Nicola Coughlan as Penelope Featherington in "Bridgerton"
Nicola Coughlan as Penelope Featherington in "Bridgerton"

Many individuals are plunging back into the realm of "Bridgerton": With magnificent costumes, lavish sets, and passionate love scenes, the historical series on Netflix has also made a splash in its third season. Within the first four days, the show was viewed more than 45 million times - a new record. "Bridgerton" is pure escapism. Additionally, this benefits Netflix to a great extent.

The streaming business has generated millions through the "Bridgerton" brand, as reported by "Manager Magazin." This includes everything sold alongside it. Netflix has successfully transformed "Bridgerton" into a global lifestyle brand with a innovative marketing approach. For instance, on the Netflix website, it states, "Experience this spring like a Bridgerton - and so forth." One can wake up in "Bridgerton" pajamas, bathe in "Bridgerton" swimsuits, drink a "Bridgerton" coffee or tea, and even take a "Bridgerton" leash for your four-legged companion, which would also be fitting for Kate Bridgerton's beloved dog Newton. And you'll know he has good taste.

Besides, there are numerous cooperations with external companies, particularly in the cosmetics and fashion industry. Brands of all price ranges from Lacoste to Primark are currently selling "Bridgerton" products. Netflix maintains silence on the exact revenue generated. Nevertheless, licensing fees are due for all these collaborations. The potential is limitless: According to "Manager Magazin," there are numerous potential products registered under the trademark "Bridgerton," such as hairpins, golf headbands, or puppy attire, as well as services like live cosplay events.

To add to this, there is also internal marketing. The release date of the new season's episodes is staggered to encourage long-term subscriptions. The first four episodes were available in mid-May, while the next four were not until mid-June. To view the entire third season, somebody must subscribe to Netflix for at least two months.

On another note, aside from Netflix, production firm Shondaland, established by series creator and industry legend Shonda Rhimes, is also profiting from the merchandise. Rhimes was enticed away from television in 2017 for a sizable $100 million, and she's now making even more. This appears to be a wise investment for both parties.

Read also:

Following the success of "Bridgerton", Manager Magazine reported that the streaming service Netflix has made significant additional earnings through its merchandise sales. One can now purchase "Bridgneton"-themed tea to fully immerse themselves in the series' atmosphere. Additionally, Netflix's innovative marketing strategy has turned "Bridgerton" into a global lifestyle brand, offering products such as pajamas, swimsuits, coffee, and even leashes for dogs.