Supermarkets in Germany entice their customers into a shopping trap. The golden rule states that one should never go grocery shopping on an empty stomach. Making a shopping list makes sense, and many are familiar with such advice.
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While the first is still easy to implement, the second is often forgotten. A shopping list is crucial to avoid the pitfalls of supermarkets and discounters. Lidl, Kaufland, Aldi, Edeka – all have ways and means to influence customers subtly.
How they lure into the shopping trap in German stores
The influence on the shopper begins right at the entrance to the supermarket. Small bakeries usually open in close proximity. The aroma of fresh baking creates a pleasant appetite and encourages impulsive purchases.
Hence, the advice to never go shopping on an empty stomach.
One of the supermarkets' sneaky tactics is that small baskets are rarely available. Instead, shoppers are encouraged to use quite large carts. Anyone planning a small purchase may feel that there are too few products in it.
All of this encourages buying something else. Therefore, it's best to bring along small fabric bags for small purchases. This helps avoid buying unnecessary items.
There are other aspects that can quickly turn into additional purchases. Fruits at the entrance, fresh and attractive, are intended to lift spirits, just like the music in many supermarkets.
The main pain point for many is the products at the checkout.
Parents especially know the problem with chocolate, candies, and gummy bears. Children always want them. If there is a queue at the checkout, there is additional time for the child to examine the products and ask their parents for a specific treat.
Regular store rearrangements with changes in the usual placement of necessary products are another simple trick. As a result of the update, shoppers will have to reorient themselves and pay attention to products that were previously beyond their attention.
Some products in Lidl and Aldi are also placed on the top or bottom shelves, especially the "cheaper" ones. Many simply do not notice the attractive offers on the lower shelves, as what is at eye level looks more appealing.
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The advice to "never go shopping on an empty stomach" becomes even more important when considering the tactics used by supermarkets to encourage impulsive purchases. Despite knowing that making a shopping list is crucial, many still forget to do so. Additionally, the availability of small baskets and large carts can influence one's purchasing decisions, encouraging additional purchases. It's best to bring along small fabric bags for small purchases to avoid buying unnecessary items.
