Soccer player bares all for Kim Kardashian's camera.
Kim Kardashian has once again pulled off a celebrity collaboration for her "Skims" men's line, this time with English footballer Jude Bellingham starring in a steamy promotional campaign. In the new bombshell campaign for Kim's underwear company "Skims," the 20-year-old sports star puts his football abilities on display as well as his rock-hard body.
Bellingham, who will be playing for the English national football team at the upcoming European Championship starting on Friday, switches gears and becomes a male model for Kim's menswear line. On the "Skims" IG account, the athlete showcases his gym-toned physique in several pictures and a video. The underwear models he rocks take a backseat to his chiseled body. Kim Kardashian's marketing team has cooked up irresistible taglines like "Football's elite meets comfort and style" or "Jude Bellingham is the epitome of 'Skims Mens'".
In the clip, the hottie, who is dating the five-year-older Dutch model Laura Celia Valk, showcases not only his washboard abs but also gets to display his football agility (to some extent). In a pair of gray underwear, he kicks a ball and declares, "I'm Jude Bellingham, and I wear 'Skims'."
Since launching "Skims Men" in October '23, Kim has signed fellow athletes as brand reps. The Brazilian football star Neymar, the Canadian basketball player Shai Gilgeous-Alexander, and the American football star Nick Bosa were some of the faces she brought onboard for the men's collection. The Kardashians have been known to skyrocket their businesses' worths, and "Skims" is no exception - just four billion dollars richer now.
In a statement, Kim exclaimed, "Our venture into the men's clothing market is a significant achievement for the brand and a representation of Skims' dedication to catering to all demographics." She marveled at "the excitement surrounding our new product range."
With Bellingham, she has surpassed her former successes as fans flock to the social media compliments section to shower her with accolades, with many proclaiming her the "Madam of Marketing."
